Journalists Have a Future, Publicis CEO Tells AAPA

“There is such a profusion of information out there today, such a big news flow, that we need to be served by professionals,” Publicis Groupe Chairman and CEO Maurice Levy told two dozen AAPA members on Nov. 6.
“In the last decade there has been a profusion of blogs and communications from ‘citizens,’ all co-producing news. This trend is now being reversed. The tide has turned. There have been too many cases where the information has been incorrect,” he said.
M. Levy was speaking to us at a breakfast meeting on …

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[5 Nov 2015 | par AAPA France | ]
AAPA Gears Up for COP21 Climate Change Conference

AAPA members now know the who, what, where, when and why of the upcoming COP21 conference on climate change thanks to a briefing on Nov. 3 from Celine Ramstein, the COP21 project manager for the Institute for Sustainable Development and International Relations.
Over 90 minutes, Ramstein, whose institute is working closely with the French government to prepare for the negotiations, enlightened us on what’s at stake, why this meeting is different from the ones that have preceded it, where the major fault lines are, and what the outcome means for France.
The …


[1 Nov 2015 | par AAPA France | ]
AAPA Gets the Story behind France’s Unique Unicorn

France has become a much more fertile ground for creating start-up companies, the youthful and dynamic head of French ride-sharing company BlaBlaCar told a group of 15 AAPA members on Oct. 9.
Speaking to us at a lively breakfast meeting at the BlaBla Bistro in his company’s Paris HQ, Frédéric Mazzella, explained how he got the idea for his company in 2003 when he noticed how few cars travelling inter-city had no occupants apart from the driver. From that seed has grown France’s only “unicorn”, defined as a company whose valuation …